We Is Better Than Me #TheUsProject

This is a sponsored post written by me on behalf of Soffe. All opinions are 100% mine.

Alright, lets talk about the one thing we as bloggers, or really a generation, have fallen victim to over the past couple of years. The selfie epidemic. You know exactly what I'm talking about and I am equally as guilty of it myself (the proof is in the Insta roll). However, more and more it has been on my mind about what we are teaching the younger generation when they see us posting picture after picture of our "flawless filtered faces" and how then not only that, we are then judging our self-worth by the number of likes and comments on said picture of our pretty little "real but not really real" face we get. It all gets a little much when you step back and think about it. 

Here's some fun-filled facts for you in case you are doubting my "this selfie craze is taking over the world" mantra: 
  • People post more than 1 million selfies each day 
  • 91% of teens have posted a selfie of themselves online 
  • 35% of 18-24 year olds admit to altering their photos 
Told you. I truly believe that with the rise of selfies our self-worth and identification is fading quickly and that's sad. It's been proven that selfies are bringing people into more shallow relationships with decreased intimacy. 

Recently when hanging out with my nieces who we try to remind over and over how awesome they are because of their kind, loving spirits and not just their cuter than cute faces (because lets be real, they have those too) I have encouraged us to take a group photo being silly. I think it's so important to let those little girls know that it's okay to be your crazy self and that "we" is always better than "me".  

Thankfully Soffe (you know, those awesome shorts we all wore growing up...obsessed) has started #TheUsProject movement which encourages us all to use social media to bring us together, instead of putting us against one another or even ourselves. They want to remind us that we shouldn't compete with our friends but instead spend our time building one another up. Ultimately what they are saying (and I have to agree) that "we" can make such a more beautiful picture than "me". 

Soffe has created apparel around their #TheUsProject and guess what? You get the chance to win some! Here's how:
To join in the #TheUsProject movement all you have to do is the following - 
1. Take a group photo with yourself and others on Instagram who give you strength 
2. Tag me (@livinginyellow) in your Instagram caption 
3. Use the hashtag #TheUsProject 

Soffe will then select the contest winners of #TheUsProject and send out the apparel at that time! 

For more information on #TheUsProject watch this video and visit Soffe's website here.#TheUsProject movement

Who's joining the movement?

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  1. Oh gosh I love this. I banned selfies in our home the day my 13 yo got her first phone and signed up to Instagram for this exact reason (unless her friends or family are in the pic) . Too many people focusing on "me" and not "we".

  2. What a lovely campaign. I totally agree with this and luckily I usually have my sweet baby by my side to take picture with :-) OR my hound dog!


  3. This is so incredibly frustrating. You mean well, but this project illustrates one of the many reasons why our current generation of teenagers feels such a disconnect from the adult generation. We consider selfies to be healthy and beneficial to our self esteem. After years of insecurity, self-hatred, and body shame, I was socially conditioned to feel extremely uncomfortable posting pictures of myself online. Pictures of myself with friends were not as bad, but I lacked the confidence to post pictures of just myself. Yes, at first I opposed "selfies" and looked down on those who posted them. I even wrote a song satirizing the new trend. Then I began to realize how powerful this new selfie movement is and why I should support and appreciate selfies, rather than condemn them. Posting selfies is an outlet for insecure teenagers to begin to appreciate themselves and be more confident about their appearance. In a culture where our bodies are torn apart and attacked by the media and other sources of social pressure every day, it's refreshing to be able to say "I think I look nice today" every once in a while. Yes, pictures with friends are always fun, but it's also important to be able to appreciate ourselves too. We are not validated by others. Selfies are a way to express our own self-worth - we are not only valuable when we are with our friends.


I read and appreciate every one of your comments. Thanks for stopping by my space and sharing a piece of yourself on this huge ole internet. I meant that in the least creepy way possible. I'm just good at making everything awkward. Anyhow, thank you for your comments. They make me smile :)