4.16.2014

I Blog For Money [And Why You Should Too]


Every once in awhile there is chatter around the internet about "bloggers who blog for money" and with it comes a great deal of negativity and criticism. There is a giant misconception that if you blog for money, you clearly don't care about your readers, the only thing you publish is sponsored content, and at the end of the day you must be a terrible greedy person [certainly not a smart business woman who places any value on time, creativity, and influence]. In other words, if you make money off of your blog, your blog content most likely sucks.

And this bothers me. 

Perhaps I find the whole topic very weird to me because for one, I have never been questioned on why I am okay with a collecting a paycheck from my primary employer. And two, I have never been scolded for "doing work" at work. I don't expect to show up daily for another person or company and not receive compensation for the time given. Nor do I expect to receive compensation from somebody without bringing attention and energy to their products or services. Shouldn't we treat ourselves and sponsors with the same respect?

While blogging is fun, it is work. And while I love organically mentioning shops and blogs, I also value the work and time I have invested into cultivating a community and influence through this blog. To some it may seem silly that I can help pay our bills from tweeting, posting a picture on Instagram, or sharing a link on Facebook, but when those tweets, Instagram photos, and links on Facebook produce real sales for real people which equates to real money..there is value in those silly mentions isn't there?

Do I believe that there needs to be a healthy balance between non-sponsored content and sponsored content to maintain a strong readership base that wants to come back daily? Absolutely. But do I recognize the fact that this blog is my job and with any job, I want to maximize my income opportunities to my full potential? Absolutely. While I would love to make money off of this blog and be able to talk about anything and everything I want every single day, I would also love to eat five pounds of macaroni and cheese nightly without gaining weight. Both of which are very unrealistic (and sad) truths. The pounds do come from the macaroni and cheese and additional work does come from sponsorship. I have chosen this path for my blog and I celebrate the others that have as well.

Blogging is a very real thing to me. It has provided countless relationships, awesome opportunities, and healthy paychecks. I am not ashamed of any of the above.

You are not a sell out when you put a price tag on your services. You are smart. You shouldn't feel guilty for using some of your blog's prime real estate to show off blogs and shops that you love, but rather grateful that you have the opportunity to do so. It is okay to make a career out of your once hobby. Own it and do not be ashamed.

Blogging is the best job I never knew I always wanted. 

+ speaking of having the opportunity to work with incredibly awesome people/businesses, House of Bliss completely re-wrote my advertise page and I could not be happier with it. Charissa (find her on twitter here) is a genius // magic maker when it comes to helping your blog and/or shop make money by the words you use. Truly, I am obsessed with what she is doing. Hire her here.

+ that dress featured up above in the first picture--here it is in all of it's glory...
DRESS FOUND HERE // USE CODE LIY FOR 20% OFF 

GorJess and LoveLee (clever right?) is a fabulous boutique I recently discovered and have been so impressed with the quality of their items. Just thought you should know! 

Now go make that money ladies. #proudofyou

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49 comments:

  1. Couldn't agree more!!
    Loved this post!

    <3
    Harlynn
    mindyourmadness.blogspot.com

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  2. This is an interesting conversation topic that I've been seeing come up a lot in the blogosphere. And I keep feeling this way: blogging is like any other creative endeavor. Some people think that painting/dancing/writing/singing for money takes the purity out of it and they could never do it. Still others believe that it's a form of expression that deserves to be compensated or that they want to build their lives on it. I think the important thing is making that choice FOR YOURSELF and not judging others based on your own perceptions. If you don't want to make money, cool -- but it doesn't mean other people shouldn't -- and vice versa.

    Thanks for sharing this and your unapologetic tone is refreshing. :)

    -- Erika from America

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    1. P.S. my emphasis on YOUR wasn't about you. It was just in general. I really enjoyed this post! (Just in case that didn't come across in the comment!)

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  3. Keep on doing what you're doing. You're real, honest, refreshing, and funny. If you make money being yourself and doing what you love why change it?

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  4. I don't understand why a fellow blogger could get upset, especially if she's not the one paying you (though she probably contributes just by increasing your pageviews and clicks).

    On the other hand, I've heard a lot of negativity coming from corporations thinking they can get by with "paying in the form of exposure" instead of money, and get upset when a blogger wants to be compensated in the form of cash instead of BBQ sauce (yes, I got that once).

    I get it... and I'm sure most of your readers get it. High five for speaking up :)

    cheers.
    jenn @ beyond the stoop
    www.beyondthestoop.com

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    1. Haha, yes--until I can pay my mortgage in BBQ sauce I will collect cash. Crazy logic I know ;)

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  5. I really love this. I love that you make money and are proud of it! It's definitely hard work! You are such an inspiration to me sista!

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  6. Blogging is certainly work, but for some it is still a hobby. My concern is that the blogging community gets diluted by having so much paid/sponsored content. It just seems disingenuous sometimes. I don't mean this toward you, but just compensated posts in general. You can tell when a blogger truly cares about a product or cause and when they are just doing it for the money. Either way - great post!

    Melissa Faye
    www.melissafayeblog.blogspot.com

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    1. I don't think that sponsored work has to seem disingenuous or commercial-ish. As a blogger, I only participate in sponsored campaigns where I have a true interest in the product. Some of my sponsored posts are the MOST viewed posts on my blog because they're just like all of my other blog posts- they just happen to feature a product that someone wants me to talk about in that particular post. To me, good content is good content, whether or not it's sponsored! Just a thought :)

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  7. Very well said. I will admit I am one who was somewhat resistant to the changes that have occurred in the blog world and mainly because it was change (and I don't always adapt well to change). People didn't used to blog for money the way they do now and with that blogging has changed so much from when I first started and some of those changes I didn't like. It's different and for me at least, it's taking some getting used to.

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  8. I would love to start up a fashion blog but have no idea how to begin or how to get sponsors etc. This has been a dream of mine for a while! I love blogs and you deserve every penny for all your hard work!

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  9. Thank you for putting this out there! I recently started offering different business services on my blog and I feared so much that people would think I was JUST trying to sell them something..all though I absolutely love helping people there is nothing wrong for wanting to get paid for your time..Doctors love saving lives but no one gives them attitude about it! Thank you for this it makes me feel A LOT better!

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  10. Love this. Like I mentioned in a comment above, good content is good content, whether or not it's sponsored. It takes a LOT of time, talent, and energy to complete the photography, editing, and writing, and social media promotion necessary to complete a post, so why shouldn't you get paid? It baffles me that no one seems to mind paid celebrity endorsements of products or sponsored magazine features, but somehow when a blogger does it there's a big uproar. I've THANKFULLY never had any negative comments about my sponsored posts, and I pride myself on creating content that fits into my blog nicely. Thanks for the great post!

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  11. Make that money girl! You're worth every penny and then some! Hobbies make the best careers! That's what I did =) The dress looks amazing on you! Thanks for the post!

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  12. Wonderfully said! It's just awful that people think that way at all. What about everyone being happy for other's successes? Keep up the awesome blog work and keep makin' that money hunny!

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  13. Erin - I read this quote on the IGram a while back and it's stuck with me .. "I never had a hater that was doing better than I was."

    Food for thought.

    Keep kicking booty.

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  14. i blog for the $$…i just haven't seen any yet. lie. i've seen a little and i want more. greedy bi*ches. :)

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  15. I wrote a similar post last month about why bloggers should accept sponsored content. Like you said, it's a full-time job and it takes money to make money! Also, I feel like most readers don't realize the various expenses (photography, hosting fees, etc.) that go into making blog posts.

    You can read my post here if you're interested: http://www.framedfrosting.com/2014/03/reasons-to-accept-sponsored-posts-on.html

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  16. aaaaaamen!
    If I made enough to keep up with my lifestyle from my blog alone, this would be my full time job.
    It's truly where my heart lies! :) You go girl!

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  17. I really love how you tell it like it is. It's what keeps me coming back. I've thought about blogging for a long time and I've always brushed it aside as silly because I feel I have, ahem, strong opinions and who would possibly want to read that. To possibly make money from sharing said strong opinions with the world? Impossible. But anyway, thanks for always telling it like it is. It really makes you stand out and I really think you've mastered the art of balancing your own content with sponsorships (or whatever they're called in the bloggy world). Making money off of something you enjoy and do so well? That's just brilliant to me. And BTW don't book authors make money off their passion for writing? Just saying.

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  18. Amen sista. A-freaking-men.
    www.etsystalkers.com

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  19. Blogging really IS enjoyable! But like you said, it is also work. But, work that I really, really enjoy. I've just started blogging myself (just started posting last week!), and am still learning the ins and outs of it all, but I love seeing all the awesomeness you share about this blogosphere of life :)

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  20. I totally agree! We don't judge people for selling their crafts on Etsy, but when your "craft" is writing/blogging, you are called a sell-out for monetizing. Thanks for writing this and sticking to your guns!

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  21. What an amazing post, your blog is amazing & I am so happy I stumbled upon it, you definitely have a new follower! Keep up the amazing work!!

    www.verasawicki.com

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  22. I agree, when you get to have a loyal audience you deserve a little reward!

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  23. I completely agree on so many levels!

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  24. I am so glad you posted this. While I'm incredibly new to the "personal" blogging world I also work full time as a social media coordinator and completely understand, operate and own the idea of value placed on your work and efforts in the online world. I think it's incredibly bold to address this weird and sometimes hostile topic. I never thought that it would be so frowned upon to want to turn a personal passion into a career. It's beyond beautiful to build your own profession and make your dreams a reality, it should be celebrated on every occasion! Cheers to you and your success, a great blog! XO

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  25. As a new blogger, I completely admire bloggers who get paid for what they do. 1. It's amazing that you turned a hobby into a business, 2. It's great that so many people want to read your words to the point where someone would want to sponsor you.

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  26. I don't know who would say blogging for money is greedy. Why would you not want to get paid for doing something you love? There's a difference between spamming the shit out of people and running a blog with interesting content and fun giveaways. I think you do a great job and while my blog isn't a business for me, I do occasionally do sponosored posts with companies I like and they are fun!

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  27. Speaking to my soul here. THANK YOU for saying this!

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  28. Heck yes! You've done a great job articulating your point, and I agree with you 100%. For me, blogging is a hobby, and a way to keep our family and friends informed about what's going on in our lives. That said, I've interacting with so many great bloggers and discovered a ton of new products / services / recipes that are actually improving the quality of our lives. While I'm not yet monetizing on my blog, I am starting to get perks and discounts for products and services that I use and love. I don't see anything wrong with promoting things on your blog for monetary compensation, as long as you truly believe in the quality of those products / services. Congrats on your success!

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  29. Well said! I'm sure it's hard when you transition into making money on your blog. After awhile though people will know no different. Your content is so good that even your ads don't seem like ads. I'm interested in House of Bliss.. I started stalking them after your facebook post.. We will probably pay them with in the year... your point made. ;)

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  30. You can't see it, but I'm making it rain all over this post. This was very well said. I think if you are willing to work hard at something, you should be compensated, whether that's monetarily or in boxes of mac and cheese. I mean, that's the whole foundation for the entire working world, is it not? Do work, get paid. Seems like a pretty simple concept to me.

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  31. Love this! I'm a new blogger and am naturally curious about monetizing down the road. At the end of the day, content is queen & developing amazing content takes time. I think you're doing a great job & from the looks of all these comments, your readers this so too! :)

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  32. I'm newer, and while I've gotten a lot of product for a blog, I want to start seeing more concrete evidence of my work starting to work for me!

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  33. Great post! I have been blogging for nearly 2 years (it will be two years in Saturday!) and we bloggers are told ad nauseum not to blog for money but I have always thought of my blog as having the potential to earn income.

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  34. Absolutely the right attitude. If no one made money doing the things they do then no one could devote the time and energy they do in to making them the valuable commodities that they are. Running a blog is a full time job - and so bloggers much be paid.

    (love this blog anyway!)

    kate xx

    www.the-austinite.com

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  35. Well spoken I mean errr written, Erin! I am behind you 100% and you are definitely an inspirational friend!

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  36. Erin, I'm totally going to forget to ask you the next time you ask for questions. So I'm asking here! What do you recommend we use to track our blog stats. We're on wordpress but it's really hard for us to figure out our traffic sources. I've read about other plugins.. I'm wondering if you have any suggestions! xo!

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  37. Fantastic post!! I completely agree that blogging is hard work and you should be compensated for that work and your influence. Hello advertising?! But just a thought...maybe some people have negative things to say about this because of bad experiences. I spent $50 for the top sponsorship option on a blog (definitely not as big as you) and never got a welcome email, found out after a few weeks they didn't even follow me on social media, they didn't give me a tweet unless I specifically asked and never once commented on any of my blog posts so I felt like they never even once looked at my blog. I had a completely bad taste in my mouth about paying blogs after that. That being said, I have sponsored many blogs that were well worth the money but many aren't. Again, I completely AGREE with you, just a different perspective.

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  38. Easier said than done? I am trying to do that and first up, change my whole blog look = blog under construction so that I can impress!

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  39. I think the important thing is making that choice FOR YOURSELF and not judging others based on your own perceptions. If you don't want to make money, cool -- but it doesn't mean other people shouldn't Your site is very excellent.It is very useful for everyone .I like it very most.
    It is very important for earning money. So earn money by using this Online. You can earn money at stay at home.If you can earn money ,Please visit this site Visit W3Schools,because it's very helpful for your earn money at stay at home,by using this Online.

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  40. It's unfair for bloggers to set an altruistic standard for themselves. Printed authors and journalists work for money-- it doesn't mean that they aren't genuine. I do think there need to be a balance but with FTC guidelines about sponsor disclosures, it's easy to see how much content is paid for. I can think of at least one blog that I stopped following because every single review is glowing (and sponsored).

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  41. I don't understand why people are so uppity. If they don't like that a blogger makes money, then don't follow the blog. Quit'cha bitchin' and move along. I still haven't gotten back into blogging for money, but I really am thinking of which way I want to go with it. I'm thinking of going the fitness/health coaching route, because myself and my knowledge are a product that I have no problem pimping out ;)

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  42. I love that you get to do what you love! Bravo!!! And your blog is beautiful. I look forward to looking around and reading more.

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I read and appreciate every one of your comments. Thanks for stopping by my space and sharing a piece of yourself on this huge ole internet. I meant that in the least creepy way possible. I'm just good at making everything awkward. Anyhow, thank you for your comments. They make me smile :)